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Why Concentric

We are a software company that develops and licenses Concentric Market™,
a simulation application that helps solve the marketing challenges you face.

Our system enables cross-functional teams to design integrated marketing strategies that go beyond simple media plans and consider the entire brand experience.

 

It’s fastercomprehensive, and more affordable and  than most companies’ current approach to developing marketing strategy.

concentric market

How it works

Concentric Market™ combines algorithms, consumer data, behavioral science, and machine learning on top of your existing marketing analytics to make you a better decision-maker. We’ve spent years developing the killer app for marketing strategy; add your data, market parameters, segments, et al, and our step-by-step UI will help you analyze questions and scenarios in minutes with unheard-of accuracy.

Develop the questions, define the market, establish the timeline and select the parameters for the model.

1.

Define

Frame the analysis around a business question.

Agent-based modeling simulates the micro-interactions that lead to the macro-behavior that we observe in the world.

2.

Integrate

Combine all of your data, insights, and models in one planning platform.

To build a valid and useful model, our users identify a set of initial conditions. The software then forecasts based on those settings and compares the forecasts to the real-world metrics.

3.

Validate

Ensure that the simulation is matching the behavior of the real-world market.

Analyze sales, brand, and word-of-mouth metrics by competitor and consumer segment.

4.

Evaluate

Attribute paid, owned, and earned media simultaneously. Minimize the difference between simulated forecasts and observed measurements.

Introduce new products and competitors, test media and creative plans, prepare for PR and viral events.

5.

Experiment

Test your ideas before you launch by forecasting results.

Keep everyone up-to-date about the outcome of your simulations and changes to the Marketing Strategy.

6.

Learn

Observe from the analysis which strategies and decisions lead to business success.

Ready to

get started?

Pilots practice in flight simulators. Generals plan in war games. Engineers build in silico first. Isn’t it time you started testing your strategy before going to market?
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