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Author: Beatriz Gutierrez

ConcentricArticles posted by Beatriz Gutierrez
The Difference Between Complex and Difficult

Learning The Difference Between Complex and Difficult: A New User’s Journey In Learning Concentric Market

I remember back in 2015 when I first interviewed for Concentric, I found the company after being inspired by a book, Buyology, by Martin Lindstrom. In it, Martin Lindstrom describes the differences between what people think, what they say, and what they ultimately do.