When Concentric was founded eight years ago, we started with a model. A model that could simulate human decision-making and as a result could more accurately forecast how an entire market would respond to any strategic business decision. Since then we’ve continued to work to create...
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Last week we created a chart at Concentric that does not need to show a single number, but manages to represent the core information for a brand manager at a glance.
Simulation is an approach that is used most commonly in two situations.
So, you have decided that you need to improve sales forecasting in your organization. Good idea! A quick foray into the world of forecasting shows you that there is no shortage of ways to go. Consulting services, free-lance data scientists, software platforms, and analytics shops...
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This is a love story. Not a romantic one, but a love story of a parent to a child. The parent is me, Dejan, the CTO of Concentric, and the child is Concentric Market. You may call Concentric Market a software application. I see it as...
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A recent study by 3Q Digital finds that 35% of marketing decision-makers do not find it easy to use the data they have access to , and 34% do not think that the data they have helps them make marketing decisions.
We hear this question a lot. Usually, it comes from people in CMO circles, who need to answer questions
Looking at the current headlines about the marketing industry, it may seem that it has plunged whole-heartedly into the realm of automation.
Think for a moment about what it takes to simulate a market from the bottom up. You need to represent thousands or millions of people each with their own individual preferences, behaviors, and connections.
A Winterberry Group white paper from January 2015, “Marketing Data Technology: Cutting Through the Complexity” shows a statistic about the marketing world that speaks volumes about the failure of marketing analytics to help decision-makers with simple, easy, and comprehensive tools: