When Concentric was founded eight years ago, we started with a model. A model that could simulate human decision-making and as a result could more accurately forecast how an entire market would respond to any strategic business decision. Since then we’ve continued to work to create...
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Last week we created a chart at Concentric that does not need to show a single number, but manages to represent the core information for a brand manager at a glance.
Simulation is used when uncertainty of outcomes is high and when experimenting in the real world is costly. Both of these applications of simulation are helpful to scientists and researchers, but they come with a set of advantages and disadvantages. We have grouped these advantages and...
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So, you have decided that you need to improve sales forecasting in your organization. Good idea! A quick foray into the world of forecasting shows you that there is no shortage of ways to go. Consulting services, free-lance data scientists, software platforms, and analytics shops...
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This is a love story. Not a romantic one, but a love story of a parent to a child. The parent is me, Dejan, the CTO of Concentric, and the child is Concentric Market. You may call Concentric Market a software application. I see it as...
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A recent study by 3Q Digital finds that 35% of marketing decision-makers do not find it easy to use the data they have access to , and 34% do not think that the data they have helps them make marketing decisions.
We hear this question a lot. Usually, it comes from people in CMO circles, who need to answer questions
Looking at the current headlines about the marketing industry, it may seem that it has plunged whole-heartedly into the realm of automation.
Think for a moment about what it takes to simulate a market from the bottom up. You need to represent thousands or millions of people each with their own individual preferences, behaviors, and connections.
A Winterberry Group white paper from January 2015, “Marketing Data Technology: Cutting Through the Complexity” shows a statistic about the marketing world that speaks volumes about the failure of marketing analytics to help decision-makers with simple, easy, and comprehensive tools: