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Author: Greg Silverman

ConcentricArticles posted by Greg Silverman (Page 2)
1+1=11 Concentric

1+1=11

Amazon bought Whole Foods, bringing the world’s leading online retailer to brick and mortar stores. General Motors invested in Lyft, tying a traditional automaker to the software driven future of cars. Vivendi bought Havas, merging the development of content to the ability to make sure...

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automotive industry simulation concentric

Shifting Gears: The New Requirements for the Automotive Industry

Years ago, I sent information via Telex, a tedious and expensive way to get our message out.
 
The day our first fax machine came in, I was ecstatic.  I could print a hard copy out and then lay it down and send it out.  All I had to endure was a high pitch eeeaaaah! and I was on my way.  Enter then email, text, sms, snapchat, kik, etc. The evolution was phenomenal, fast, and catastrophic to many businesses along the way.

marketing technology landscape 2016

What Is New in Marketing Technology

Usually when one travels to London, you can expect gray, cold weather, marginal food, reserved people, and things that work quietly. At the Martech Europe conference this week, we had the opposite. Bright sunny days, very good food, upbeat people, and a presentation clicker that did not work. What was the attraction – catching up on the trends in Marketing Technology. In case you don’t have time to review the presentations here, below is a summary of the major themes.