Author: John Pasinski

ConcentricArticles posted by John Pasinski

Why You Should Be Analyzing the Point of Sale in the Customer Journey

People typically go through a journey before purchasing a product or service, which may include several stages. They become passively aware of options, actively do research, talk with friends and family members, evaluate their options, and then visit retailers or shop online. After the purchase, they engage with the product or service. Eventually, they may repeat the purchase again.

All The data You Need to Simulate A Market

The 4 Types of Data You Need for Simulation Forecasting

“I don’t have enough data.” “I don’t have good enough data.”  “My data is too old.” These are the responses we often hear when customers are trying to improve their analytics processes. We hear these data concerns from small start-ups to Fortune 500 companies. In virtually every case these concerns may be true if you are using traditional models.  However, simulation opens the door to a new way to use data.

improv analytics

How Improv Classes Taught Me To Be Better At Analytics

When analytics is done in a silo, the breadth and depth of the analysis will be constrained to the experience and expertise within that silo.
We find that organizations get more effective answers when working collaboratively as part of a team. Some improvisation is required to define business questions more broadly and integrate a wider range of data and insights from across multiple disciplines.

How to Respond to Market Changes in Pricing, Distribution & Advertising

How to Respond to Market Changes in Pricing, Distribution & Advertising

A surging competitor is dropping their prices by 20 percent. Distribution is dropping as a key retailer is closing stores across markets. A flood of new advertising tactics are becoming available. Which of these market changes should I respond to?  How should I respond to them?  How will they impact my business?