With 36 television stations, The E.W. Scripps is one of the nation's largest independent TV station owners. The company features a growing portfolio of local and national media brands. Michael O'Brien, VP of Distribution at Scripps, uses the Concentric Market simulation platform to outperform the...Read More
Recently, Aric Jenkins from Fortune sat down to interview Concentric CEO Greg Silverman about the company, the Concentric Market® platform, and how simulation technology is changing the way that companies predict consumer behavior in order to better serve their market. In this wide-ranging interview, Greg discusses...Read More
CFOs have plenty of tools, techniques, and processes to create financial plans for their business. Gathering data from Sales, Marketing, HR, Operations, and Finance provides estimates for revenues and expenses that reflect the deep domain experience of your functional leads. When combined with historical results,...Read More
Many times, we have heard the story. Revenue targets are missed. Analytics show marketing is “working” but it’s not translating to sales. The CFO asks to bring more rigor to the process. Another analytics tool is needed. There is a slight organizational groan. In a...Read More
When Concentric was founded eight years ago, we started with a model. A model that could simulate human decision-making and as a result could more accurately forecast how an entire market would respond to any strategic business decision. Since then we’ve continued to work to create...Read More
People typically go through a journey before purchasing a product or service, which may include several stages. They become passively aware of options, actively do research, talk with friends and family members, evaluate their options, and then visit retailers or shop online. After the purchase, they engage with the product or service. Eventually, they may repeat the purchase again.
Assuming that “past performance will predict future behavior” is a textbook example of linear thinking.
Two recent economic and political situations illustrate deficiencies in linear thinking.[i] We thought the economy was going to continue to improve in 2008, mostly oblivious to the sub-prime mortgage lending crisis and the ensuing “Great Recession.”