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Consumer Insights

ConcentricConsumer Insights

Take the Guesswork Out of Optimizing Your Marketing Strategy

For many organizations, creating the optimal marketing strategy is a daunting task. The sheer number of options available—media channels, product options, pricing decisions, competitor action—as well as the impact of word-of-mouth make it difficult to determine which decisions will have the most impact. Today, best practices...

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improv analytics

How Improv Classes Taught Me To Be Better At Analytics

When analytics is done in a silo, the breadth and depth of the analysis will be constrained to the experience and expertise within that silo.
 
We find that organizations get more effective answers when working collaboratively as part of a team. Some improvisation is required to define business questions more broadly and integrate a wider range of data and insights from across multiple disciplines.