Take the Guesswork Out of Optimizing Your Marketing Strategy

For many organizations, creating the optimal marketing strategy is a daunting task. The sheer number of options available—media channels, product options, pricing decisions, competitor action—as well as the impact of word-of-mouth make it difficult to determine which decisions will have the most impact. Today, best practices...

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Why You Should Be Analyzing the Point of Sale in the Customer Journey

People typically go through a journey before purchasing a product or service, which may include several stages. They become passively aware of options, actively do research, talk with friends and family members, evaluate their options, and then visit retailers or shop online. After the purchase, they engage with the product or service. Eventually, they may repeat the purchase again.

All The data You Need to Simulate A Market

The 4 Types of Data You Need for Simulation Forecasting

“I don’t have enough data.” “I don’t have good enough data.”  “My data is too old.” These are the responses we often hear when customers are trying to improve their analytics processes. We hear these data concerns from small start-ups to Fortune 500 companies. In virtually every case these concerns may be true if you are using traditional models.  However, simulation opens the door to a new way to use data.

chinese system thinking

Systems Thinking: A Lesson From History On Strategic Decision Making

Assuming that “past performance will predict future behavior” is a textbook example of linear thinking.
Two recent economic and political situations illustrate deficiencies in linear thinking.[i] We thought the economy was going to continue to improve in 2008, mostly oblivious to the sub-prime mortgage lending crisis and the ensuing “Great Recession.”