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Simulation

ConcentricSimulation (Page 3)
v.8.4 Concentric Market

Introducing a more efficient Concentric Market®

I’m Alex, a member of the support team at Concentric. I was a part of the latest effort by the development and support teams to improve the user experience of Concentric Market®, which is a simulator of human behavior that organizations use to evaluate their past performance and to forecast their future outcomes. If you know the words simulator, human, behavior, and forecasting, but are not quite sure how they all fit together, don’t worry. Four months ago, I didn’t either.

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Deeper into the Attribution Stack

From Optimization to Strategy: Deeper into the Attribution Stack

Sales attribution is a common diagnostic used in evaluating marketing effectiveness.  This involves decomposing a brand’s sales into “Base” and “Media” components. Media is often further divided to attribute sales by distinct touchpoints.  The result can be visualized as a stacked attribution chart as follows: