This post was originally featured in Vol. 1, Issue 3 of the Rx Data News. Featured Interview: Greg Silverman, Founder and CEO of Concentric Before Concentric, Greg was Global Managing Director, Analytics and Valuation, for Interbrand. Greg received his BBA in Marketing and Retail from the University...Read More
Despite the shifting market landscape over the next five years, one thing remains clear: customer experience is essential It’s not enough to provide a good product today—consumers demand a great experience. And capitalizing on experience is vitally important for entertainment success in the years to come,...Read More
For many organizations, creating the optimal marketing strategy is a daunting task. The sheer number of options available—media channels, product options, pricing decisions, competitor action—as well as the impact of word-of-mouth make it difficult to determine which decisions will have the most impact. Today, best practices...Read More
Recently, Aric Jenkins from Fortune sat down to interview Concentric CEO Greg Silverman about the company, the Concentric Market® platform, and how simulation technology is changing the way that companies predict consumer behavior in order to better serve their market. In this wide-ranging interview, Greg discusses...Read More
CFOs have plenty of tools, techniques, and processes to create financial plans for their business. Gathering data from Sales, Marketing, HR, Operations, and Finance provides estimates for revenues and expenses that reflect the deep domain experience of your functional leads. When combined with historical results,...Read More
Many times, we have heard the story. Revenue targets are missed. Analytics show marketing is “working” but it’s not translating to sales. The CFO asks to bring more rigor to the process. Another analytics tool is needed. There is a slight organizational groan. In a...Read More
When Concentric was founded eight years ago, we started with a model. A model that could simulate human decision-making and as a result could more accurately forecast how an entire market would respond to any strategic business decision. Since then we’ve continued to work to create...Read More
People typically go through a journey before purchasing a product or service, which may include several stages. They become passively aware of options, actively do research, talk with friends and family members, evaluate their options, and then visit retailers or shop online. After the purchase, they engage with the product or service. Eventually, they may repeat the purchase again.