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Strategy

ConcentricStrategy

Take the Guesswork Out of Optimizing Your Marketing Strategy

For many organizations, creating the optimal marketing strategy is a daunting task. The sheer number of options available—media channels, product options, pricing decisions, competitor action—as well as the impact of word-of-mouth make it difficult to determine which decisions will have the most impact. Today, best practices...

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retail_analytics

Why You Should Be Analyzing the Point of Sale in the Customer Journey

People typically go through a journey before purchasing a product or service, which may include several stages. They become passively aware of options, actively do research, talk with friends and family members, evaluate their options, and then visit retailers or shop online. After the purchase, they engage with the product or service. Eventually, they may repeat the purchase again.