See Why The E.W. Scripps Co. Excels with Concentric
With 36 television stations, The E.W. Scripps is one of the nation's largest independent TV station owners. The company features a growing portfolio of local and national media brands. Michael O'Brien, VP of Distribution at Scripps, uses the Concentric Market simulation platform to outperform the competition for political advertising by offering deeper insights and more accurate information to political campaigns.
In this short video, watch Michael explain why using the Concentric platform has been a valuable sales accelerator for Scripps.
"Our ROI on revenue in the political category has grown 10 percent over what it was. And from the very beginning, Concentric has been a true partner."
To see more of Michael O’Brien, as well as Concentric Chief Product Officer Dejan Duzevik, watch their presentation from DATAx New York.