What we do was not possible just a decade ago.
Five scientific achievements, two usability advancements, and one organizational change idea made Concentric MarketTM what it is today.
“Given that ABMs potentially better match the moments of real-world data, at least in some situations and in some markets, and given their seeming success in other disciplines, the Bank of England has recently made an investment in them as part of its One Bank Research Agenda.”
“Our clients need more than insight. They demand that we turn insight into daily action. Concentric helps us deliver on those needs with analytics that include individual and aggregate consumer research, sales and brand metrics, and paid and earned media.”
“No matter what organizational level we look at, the same robust and universal laws that govern nature’s webs seem to greet us. The challenge is for economic and network research alike to put these laws into practice.”
“We have researched advanced attribution solutions for several years and are pleased to be able to leverage Concentric’s technology solution. Historically, our post-campaign analytics were focused on impression delivery or digital attribution, not media channel ROI, much less simulations of future outcomes. Our client was thrilled with the results, which have informed a new media strategy.”
“The cost and speed of running [agent-based models] has been revolutionized. There has been a revolution, every bit as significant, in the availability of data to calibrate these models.”
“Concentric is awesome. What I like best about it is being able to break down the siloes between separate sets of data that often can’t talk to each other. Not to mention, they have wonderful customer support and are always there to help you get the most out of the do-it-yourself software. It’s certainly a game changer in marketing simulation!”
“Do you want to begin using future simulation tools now? Take a close look at Concentric. By bringing our teams’ collective body of knowledge into one decision-making tool, we were able to test what-if scenarios our current econometric models simply don’t address.”
“Concentric Market is the best business software I’ve ever seen in my 35 years in business!”
Concentric MarketTM will connect your data sources, analytics, and stakeholders. It will do so in a collaborative process, in which different people around the organization contribute their expertise and perspective.
Together, you, your teams, and Concentric MarketTM will provide the answers to your organization’s questions.