Identify and activate strategies that yield higher brand positioning.
Diagnose the performance of offline, online, and social marketing vehicles.
Explore plans to develop and launch new products and evaluate the risk of new competitive entrants.
Avoid poor decisions that might decrease your sales and standing in the eye of the consumer by testing them safely in a virtual market.
This book includes:
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We are a software company that develops and licenses Concentric Market™, a simulation application that helps solve the marketing challenges you face.
Our system enables cross-functional teams to design integrated marketing strategies that go beyond simple media plans and consider the entire brand experience.
It’s faster, comprehensive, and more affordable and than most companies’ current approach to developing marketing strategy.