Marketing Mix modeling vs Market Simulation

Leave mix modeling to the past using Market Simulation

Extend your model and gain additional insights.

Concentric Market™ is designed to either replace the need for a marketing mix model and produce the equivalent results or to use Marketing Mix Modeling outputs as another input into the system. 

Create long-term consumer trend analyses for brands and brand portfolios.

Create forecasts by segment, by region, and by competitor.

Produce detailed plans on a national, regional, or DMA level.

Using Marketing Mix Modeling?

Develop accurate forecasts in support of multi-year scenario planning.

Evaluate the role of products, word-of-mouth, creative, and messaging.

Test product development and product launches in terms of sales and brand metrics.

If you are interested in long term effects, 5-10 year horizons, 

Market Simulation can forecast the likely evolution of your market.

Long-term Forecasting

The key distinction is that marketing mix analyzes a single brand’s activity in aggregate, while agent-based simulation recreates a brand’s marketplace based on individual consumer actions.

Agent-based simulation provides the capability to answer a broader set of strategic questions about resource allocation than MMM.

MMM vs Market Simulation

Get to see how Concentric Market™ works and how it has 

helped many organizations like Toyota and Microsoft with specific use cases.

Video demonstration

"Simply the best marketing tool I've ever seen! Models almost anything with 90+% forecast accuracy!”

- Frmr VP Global Business Management, Gillette/P&G

Peter Clay

Learn how to perfect your Marketing strategy like Microsoft...

Get started with Market Simulation

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