Extend your model and gain additional insights.
Concentric Market™ is designed to either replace the need for a marketing mix model and produce the equivalent results or to use Marketing Mix Modeling outputs as another input into the system.
Create long-term consumer trend analyses for brands and brand portfolios.
Create forecasts by segment, by region, and by competitor.
Produce detailed plans on a national, regional, or DMA level.
Using Marketing Mix Modeling?
Develop accurate forecasts in support of multi-year scenario planning.
Evaluate the role of products, word-of-mouth, creative, and messaging.
Test product development and product launches in terms of sales and brand metrics.
If you are interested in long term effects, 5-10 year horizons,
Market Simulation can forecast the likely evolution of your market.
The key distinction is that marketing mix analyzes a single brand’s activity in aggregate, while agent-based simulation recreates a brand’s marketplace based on individual consumer actions.
Agent-based simulation provides the capability to answer a broader set of strategic questions about resource allocation than MMM.
MMM vs Market Simulation
"Simply the best marketing tool I've ever seen! Models almost anything with 90+% forecast accuracy!”
- Frmr VP Global Business Management, Gillette/P&G
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