An automotive manufacturer wanted to increase demand for its vehicle lineup, become more profitable, and improve the efficiency of related product development processes.
A media company was looking for a way to arm its sales team with analytics beyond show ratings to help sell ad space. Advertisers wanted to know how choosing a particular media platform would impact the advertiser’s goals. The analytics team set out to find a way to accelerate its ability to generate reports to help the sales team win more advertisers.
The analytics team realized they needed to find a way to demonstrate ROI upfront by accurately forecasting the impact of media plan decisions.
The team used Concentric Market® to run tests in 11 markets.
What if we deliver ROI forecasts?
The team first ran tests in 11 markets. The Concentric Market® model proved to be 93% accurate in forecasting campaign impact. The team then automated its analytics process, and went from 10 to 1000+ ROI evaluations a year.
Generated $7M in incremental profit YOY and increased TV advertising market share by 12%.
Download our collection of case studies.
Concentric enables leaders to forecast ROI for any strategic decision. Enter your contact information to get additional case studies and see how Concentric can help you. Your download will begin automatically.
“We have been impressed by Concentric Market’s ability to not only measure media channel ROI, but also simulate future outcomes.”
Media Agency CEO
©2020 Concentric, Inc. All rights reserved.
Concentric Market is a registered trademark of Concentric, Inc.