Simulation: A New

Modeling Approach

How businesses can benefit from simulation.

Simulation is an analytical approach that has thrived with the exponential increase in computing power. This report explores how the Concentric MarketĀ® platform has advanced our understanding of how markets perform, including best practices, the role of simulation, and how it compares to other analytical approaches.

In this report, you will discover:

The advantages and disadvantages of simulation and how to build consensus for results


How to simulate a consumer market by building a framework focused on a single objective


Where data fits into simulation, and why building a simulation does not require data at all


The four routes that increase the confidence in the accuracy of your simulation results

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