How businesses can benefit from simulation.

Simulation is an analytical approach that has thrived with the exponential increase in computing power. This report explores how the Concentric Market® platform has advanced our understanding of how markets perform, including best practices, the role of simulation, and how it compares to other analytical approaches.

In this report, you will discover:

  • The advantages and disadvantages of simulation and how to build consensus for results

  • How to simulate a consumer market by building a framework focused on a single objective

  • Where data fits into simulation, and why building a simulation does not require data at all

  • The four routes that increase the confidence in the accuracy of your simulation results

©2020 Concentric, Inc. All rights reserved. 

Concentric Market is a registered trademark of Concentric, Inc.