Understanding the engine that powers the Concentric Market platform.
The Concentric Model is the engine that powers the Concentric Market platform. Refined over a decade and constantly improved upon, the Model replicates the behavior of a consumer market in a computer simulation that represents the complexities of that market with all of its components and dynamics.
In this report, you will discover:
How the Concentric Model simulates a consumer market as close to reality as possible
The five dimensions: alternatives, attributes, consumer segments, touchpoints, and time
The parameter groupings: strategy, consumer events, consumer state, consumer behaviors, and market
The importance of experimenting in a simulation before making a real-world decision
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