The Concentric

Model

Understanding the engine that powers the Concentric Market platform.

The Concentric Model is the engine that powers the Concentric Market platform. Refined over a decade and constantly improved upon, the Model replicates the behavior of a consumer market in a computer simulation that represents the complexities of that market with all of its components and dynamics. 

In this report, you will discover:

How the Concentric Model simulates a consumer market as close to reality as possible


The five dimensions: alternatives, attributes, consumer segments, touchpoints, and time


The parameter groupings: strategy, consumer events, consumer state, consumer behaviors, and market


The importance of experimenting in a simulation before making a real-world decision

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