WILL OTT WIN? HOW THE TV INDUSTRY MUST EVOLVE 

The Future of Streaming Video Report

There is no question that the way we consume entertainment is changing. Over-The-Top (OTT) providers like Netflix and Hulu are rising, and headlines about the death of cable dominate screens as cord cutting accelerates. But what’s the real story? Concentric set out to simulate the current media and entertainment landscape to predict how consumers are likely to behave over the next five years. 

This report looks to answer a number of questions:

  • Will the new OTT players be able to challenge or overtake their seasoned rivals?


  • What strategies may lead to subscriber growth for OTT, cable, and other providers?


  • How do consumers view the new landscape and what is driving their decision process?


  • What are the major drivers for consumers in relation to OTT, cable, and satellite?

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